If you haven’t visited Mayors lately, think again. The South Florida-born, luxury watch and jewelry store with 15 locations isn’t your mother’s Mayors. The company is courting millennials with a full-blown makeover from branding to store redesigns complete with tech tools and hip concierge lounges. Among its handful of locations throughout South Florida, it chose Coral Gables for the state’s first flagship. (Atlanta also claims a flagship.) Its store in Shops at Merrick Park moved to a more visible, 5,000-square-foot space and adds a lush, vertical garden and full beverage menu including cafecitos from nearby Versailles. There are special pieces, too. Pamela Love, a Miami native and jewelry star in New York these days, designed an exclusive collection of moon phase rings and spiky earrings, while Mikimoto’s new Regalia pearl collection was flown in from Japan just for the grand opening. Messika and collaborations with JB Star and Uneek are currently on display, too, while Roberto Coin’s anticipated capsule collection arrives in September. Watch collectors can browse timepieces from Rolex, Cartier, Breitling, Tag Heuer, and more. The updated décor is equally glamorous. Calacatta marble floors and dove gray carpeting offset ebonized wood and brass screens to designate three areas such as watches and bridal. At the entrance, a gallery-like pop up rotates designers.
342 San Lorenzo Avenue; 305.446.1233; mayors.com