Interactive fitness platform Peloton launched additional showrooms in South Florida for diehard fans and curious first-timers to try its stationary bikes and treadmills as well as addictive, streaming classes by star instructors. To celebrate the grand openings of locations in Shops at Merrick Park in Coral Gables and the Gardens Mall in Palm Beach Gardens, the trendy brand is hosting Peloton community meetups on the nights of September 5 and 19, respectively. Members of its global community who log in from their homes for workouts and camaraderie are invited to personalize Peloton apparel and shoes with their usernames and other fun custom phrases like words of affirmation or their favorite instructors’ motivational mantras. The showrooms’ sleek design emphasizes the disruptor nature of the brand and how founder John Foley, an e-commerce expert in the book world, upended traditional spinning classes. In 2012, the time-crunched executive and family man brought the exertainment movement of Flywheel and SoulCycle into one’s home. It clicked with other busy professionals and parents—he’s sold nearly 600,000 bikes retailing for $2,245 and added state-of-the-art treadmills for $3,995 last year. The company has expanded beyond equipment-based classes, too. Subscribers can also take yoga, barre, bootcamp, interval training and even meditation at home for a monthly fee. Peloton now operates four regional showrooms including Town Center at Boca Raton and Aventura Mall, whose kiosk is transitioning to a full-size space.
320 San Lorenzo Avenue, Coral Gables; 305.220.3652; 3101 PGA Boulevard, Palm Beach Gardens; 561.220.3652; onepeloton.com